Watch The REUSE Speakers Forum In HD on YouTube www.youtube.com/envearth

Kuwait City, Kuwait – 11th September, 2011-In anticipation of the upcoming REUSE 5.0 exposition in early 2012 (www.projectreuseme.com), The en.v Initiative, a leading organization dedicated to social responsibility in the Arab World and Dow released High Definition (HD) video footage of theREUSE Speakers Forum on YouTube (www.youtube.com/envearth) and launched an online awareness campaign to reach out to the general public and educate them on key environmental issues facing the Arab World.

Through videos of the forum, the general public will learn about the importance of sustainability as it relates to the private sector (ie. companies and corporations) as well as the public sector (government and semi-governmental institutions). The videos further highlight issues related to gas emissions, renewable energy, agricultural productivity, waste management, and water shortage.

“Raising awareness to help protect the Kuwaiti environment, and to encourage sustainable practices in the community are important to Dow. We understand that the health of our business is intertwined with the health of the communities we are a part of.” said Markus Wildi, Vice President of Corporate Development in Kuwait, and President of Dow Middle East.

“I hope that giving the general public access to video footage of these discussions has shed light on some of the challenges that we are currently facing in the region.  We aspire for the REUSE Speakers Forum to be a stepping stone for many more discussions that will lead to a change in the way that corporations do business as well as the way that governments regulate them,” says Zahed Sultan.

The en.v Initiative’ recently organizedthe REUSE Speakers Forumat the Australian College of Kuwait (ACK) – championed by Dowas the Title Partner.  The purpose of the forum was to promote a dialogue on sustainability in the region and spark a discussion on ways that can further put into perspective the challenges that the Arab world is facing regarding environmental issues.

Bringing together thought leaders, stakeholders and decision makers from Kuwait and across the globe, the panelists included Dr. Anne Wallin, Director of EH&S and Sustainability for Dow EMEA; Najib Saab, Editor-in-Chief of Al-BiaWalTanmia,  Secretary General of the Arab Forum for Environment & Development (AFED) and President of MECTAT; Chad Boettcher, Senior Vice President of Social Innovation, Weber Shandwick; Captain Ali Haider, Vice President of Kuwait Environmental Public Authority (EPA); Dr. Lia Carol Seighart, Senior Environmental Economist, Regional Finance Coordinator MENA Region Sustainable Development, The World Bank; Dr. Sami Al-Yakoob, Chief Executive Officer of Gulf Environmental General Trading and Contracting Company (GETCO); and Tarek Sultan, Chairman and Managing Director of Agility.

The forum was mediated by the en.v Initiative’s CEO and Managing Partner, Zahed Sultan and was opened by a keynote speech from Markus Wildi, Vice President of Corporate Development in Kuwait, and President of Dow Middle East.

About REUSE
REUSE is an annual exposition that serves as an opportunity for non-profit organizations, companies, professionals and aspiring creative talents to showcase their accomplishments in the fields of social responsibility and sustainability via a range of artistic mediums and interactive activities for the general public.

About en.v
en.v (a subsidiary of El Boutique Creative Group www.elboutique.com) is an initiative dedicated to social responsibility in the Arab world.  en.v’s primary objective is to seek out public sector bodies, private sector and civil society organizations in the region, document their efforts, and create interactivity between them towards developing a more thought-conscious society. Using formats that are appealing to the masses, en.v strives to develop mediums that entities can utilize as platforms for communicating their social efforts and engaging their respective stakeholder communities.

Read the REUSE official blog:
www.projectreuseme.com

Join en.v online:
www.envearth.com

Join the en.v Facebook Fan Page:

http://www.facebook.com/pages/env/265809271796?ref=ts

Follow us on Twitter:
www.twitter.com/env_initiative

Watch us on YouTube:

http://www.youtube.com/user/envearth

For more information please contact:
The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email :env@envearth.com
Web: www.envearth.com

Rosie Muhanna
Weber Shandwick Kuwait
Tel: 965 2232 2998
Email: rosie.muhanna@ws-mena.com

Volunteers, along with members from K’S PATH, the Kuwait Diving Team, the Climate Change Project, the Green Target Company, the Kuwait Red Crescent Society (KRCS) and Spread The Passion collected terrestrial marine waste from Doha beach, Sulaibikhat beach and Umm Almaradim island. The collected waste has been recycled.

“The Dow Marine Conversation Program is an excellent example of how cooperation, between businesses and responsible citizens, can help make a difference to our environment,” said Jamel Attal, Country Managing Director, Dow Kuwait.

“As a company with a global commitment to preserving our planet and promoting sustainable practices, it was only fitting for us to support this initiative to help conserve Kuwait’s valuable coastal habitats and marine ecosystems. Its success so far, in clearing over a ton of waste from Kuwait’s beaches, helps validate the need for such a program and we are pleased to have been able to play a role,” added Attal.

A total of three clean-ups a month are scheduled until the end of December 2011. Efforts are also underway to collaborate with key government entities for large format clean-ups, signage installation and waste management facilities, in addition to providing additional research findings on Kuwait’s marine environment.

“Dow’s Marine Conservation Program has seen an encouraging and positive response in its first three months. Members of Kuwait’s wider community have without a doubt, recognized the program’s aims and objectives,” said Zahed Sultan, Managing Partner and CEO of en.v. “Being the first sustained multi-level program of its kind, Dow’s Marine Conservation Program has set an example of how businesses and society can work together towards promoting environmental consciousness and making a meaningful difference.”

As part of its ongoing efforts, the DMCP has continued to promote interest amongst the youth at various local exhibitions and trade forums, including the Proud to Be Kuwaiti Event, the Kuwait Environmental Month Conference, Kuwait Energy, Water and Electricity 2011 and the Kuwait University’s College for Women’s Vocational Exhibition. Prospective volunteers were signed up on the spot to participate in future clean-up initiatives.

Support Al Yaal today by:
•    Signing up as a volunteer on www.alyaal.com
•    Contacting us to organize a beach clean up for your school or university.
•    Contacting us to schedule an educational session on marine conservation.
•    Contacting us to tailor an exclusive clean-up program for your company.
•    Donating clean-up materials and refreshments.
•    Spreading the word

About en.v
en.v (a subsidiary of El Boutique Creative Group www.elboutique.com) is an initiative dedicated to social responsibility in the Arab world. en.v’s primary objective is to seek out public sector bodies, private sector and civil society organizations in the region, document their efforts, and create interactivity between them towards developing a more thought-conscious society. Using formats that are appealing to the masses, en.v strives to develop mediums that entities can utilize as platforms for communicating their social efforts and engaging their respective stakeholder communities.

Join Al Yaal online:
www.alyaal.com
Join en.v online:
www.envearth.com

Join the en.v Facebook Fan Page:

http://www.facebook.com/pages/env/265809271796?ref=ts

Follow us on Twitter:
www.twitter.com/env_initiative

Watch us on YouTube:

http://www.youtube.com/user/envearth?feature=mhum

For more information please contact:

The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email : env@envearth.com
Web: www.envearth.com

K’S PATH
Angelique Bhattacharjie-Jeremiah
Email: angelique@kspath.org

Kuwait’s coastline is host to over 25 species of migrating birds who have come to rely on Kuwait’s shorelines as a necessary stop during their seasonal movement across the globe for the past several decades. The shoreline also serves as natural nesting grounds for marine birds, however high levels of human-caused waste on the coastline threatens to endanger the fragile ecosystem.

The program was kicked-off with two cleanups on the Shuwaikh shoreline strip, a well-documented habitat for migrating birds. The cleanups were conducted by the program’s lead operations partner: Kuwait Society for Protection of Animals and Their Habitat (K’S PATH) and volunteers from other non-profits organizations including the Green Target Company (GTC), the Kuwait Red Crescent Society (KRCS), and the Spread The Passion organization. Together, all participating parties and volunteers have collectively removed over 260 kilograms of hazardous plastics, metals, and paper waste from a short shoreline strip of 800 square meters.

This is Kuwait’s first environmental program targeted to preserve the habitats of marine birds and is led by ‘Al Yaal’, an initiative created by ‘En.v’, a leading Kuwait-based organization dedicated to social responsibility in the Arab world.

ExxonMobil Exploration and Production Kuwait Limited President Faycel Bensaid said, “ExxonMobil Kuwait has a long-standing commitment to serving our community by creating and supporting initiatives that yield real, tangible benefits for our community. The Migratory Birds program is another ambitious initiative that aims to preserve habitats for migratory birds. We thank all those who have supported these activities, and we look-forward to even more participants for cleanup efforts in the future.”

En.v will organize and execute monthly cleanup activities on targeted marine habitats over the course of the year. Volunteering opportunities are open to everyone. Interested individuals, corporations, or schools should please visit the Al Yaal website alyaal.com to participate. The next two scheduled cleanup activities will take place on Friday, 01 July 2011 at Shuwaikh Beach, next to the Medical City area, and on Friday, 05 August 2011 at Shuwaikh Beach, next to the KISR.

“It is a lesser-known fact that Kuwait has a rich marine ecosystem and is home to common and rare species of migratory birds at different periods throughout the year. Protecting their habitat is paramount to preserve marine life for future generations, and we are very thankful for ExxonMobil’s leading role in this regard,” said En.v Managing Partner & CEO Zahed Sultan.

“The success of this program largely rests in the hands of responsible citizens who take pride in their natural heritage. We are very keen to see greater participation from all members of society, including government agencies, environmental groups, educational institutions, and families. Community participation is key to sustaining the success of this initiative and to the growth of the consciousness of conservation in our society,” Sultan added.

The ‘Migratory Birds’ year-long program will include several other on-the-ground initiatives to protect Kuwait’s coastlines as well as educational roadshows across schools and universities to educate the community about the importance of providing a safe resting place for migratory birds. The roadshow program will include bird specialists who will share the progress and impact of the conservation efforts in these habitats.

ExxonMobil’s Public and Government Affairs Manager Aseel Al-Turkait said, “This is a major community drive to clean up these habitats, and education and awareness are both key to the sustainability of our conservation efforts.”

As recent as May 2011, over 25 migratory bird species were spotted along the stretch protected by the ‘Migratory Birds’ program. These species include the Greater Flamingo (Phoenicopterusroseus) and the Black-winged Stilt (Himantopushimantopus). Both species flock at nesting colonies at the seafront while other species such as Yellow Wagtails, Black-headed Wagtails, and the Common Tern are passage migrants. The Greater Flamingos in particular, have been repeatedly visiting Kuwait’s shoreline for decades, although in recent years their numbers have dwindled primarily due to a decline in their source of food endangered by marine waste.

ExxonMobil is a global supporter of social and environmental initiatives.

About en.v
en.v (a subsidiary of El Boutique Creative Group www.elboutique.com) is an initiative dedicated to social responsibility in the Arab world. en.v’s primary objective is to seek out public sector bodies, private sector and civil society organizations in the region, document their efforts, and create interactivity between them towards developing a more thought-conscious society. Using formats that are appealing to the masses, en.v strives to develop mediums that entities can utilize as platforms for communicating their social efforts and engaging their respective stakeholder communities.

Join Al Yaal online:
www.alyaal.com

Join en.v online:
www.envearth.com

Join the en.v Facebook Fan Page:

http://www.facebook.com/pages/env/265809271796?ref=ts

Follow us on Twitter:
www.twitter.com/env_initiative

Watch us on YouTube:

http://www.youtube.com/user/envearth?feature=mhum

For more information please contact:

The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email : env@envearth.com
Web: www.envearth.com

“At Dow we strive to be an active part of the communities we operate in and we look for opportunities to contribute to the betterment of the societies we are a part of,” said Jamel Attal, Managing Director, Dow Chemical in Kuwait. “With en.v, the Dow Marine Conservation Program, is another step in fulfilling one of our core values; “Protecting our Planet.” We had a great turnout and the volunteers did an excellent job in kicking off the program and we’re looking forward to continuing the momentum.”

The launch at Sulaibikhat beach mobilized the clean-up efforts of 33 volunteers from various non-profit, environmental and volunteer organizations such as the Kuwait Diving Team, the Climate Change Project, the Green Target Company, the Kuwait Red Crescent Society (KRCS), Spread The Passion, and K’S PATH. Over 280kgs of terrestrial marine waste collected in biodegradable bags were methodically segregated into categories of plastic, metal, paper and miscellaneous for recycling. Approximately 6000 square meters of beach and shoreline were covered in four hours, with precautionary measures to preserve the natural habitat and marine vegetation. Site surveys and test clean-ups for the Program were held at Doha Beach and Um Almaradim Island recently, accumulating a total of over 200kgs of terrestrial marine waste, of which plastic bottles account for 50%.

“Dow’s Marine Conservation Program has witnessed a positive response from different sections of the wider community, both at the Sualibikhat launch and at the test-clean-ups at Um Almaradim Island and Doha beach,” said Zahed Sultan, Managing Partner and Chief Executive Officer, The en.v Initiative. “By being the first to launch their program, Dow has paved the way for other corporate entities who wish to demonstrate their corporate social responsibility and employee engagement in protecting Kuwait’s rich and fragile marine ecosystem. The success of ‘Al Yaal’ rests largely with active participation from universities, schools, non-profit organizations, environmental groups, government bodies and corporate entities. We invite the entire nation to join hands in contributing towards protecting our marine resources.”

Dow’s Marine Conservation Program engages volunteer groups, government agencies and educational institutions in a concentrated effort to protect and restore the rich marine ecosystem of beaches along Kuwait’s bay and the islands of Um Almaradim, Quaroh and Kubbar. These areas are abundant in marine life and coral reefs and serve as natural nesting grounds for turtles and migratory birds. Their fragile balance is endangered by indiscriminate disposal of direct and indirect man-made waste. While weekly terrestrial and underwater clean-ups conducted through waste management briefings and safety standards form the Program’s reactionary component, an educational roadshow will sensitize private schools, public schools and universities to become active participants in protecting Kuwait’s marine environment.

About The Dow Chemical Company
Dow combines the power of science and technology with the ‘Human Element’ to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world’s most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow’s diversified industry-leading portfolio of specialty chemical, advanced materials, agro-sciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2009, Dow had annual sales of $45 billion and employed approximately 52,000 people worldwide. The Company’s more than 5,000 products are manufactured at 214 sites in 37 countries across the globe. References to ‘Dow’ or the ‘Company’ mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

About Dow in Kuwait
For nearly 15 years, Dow and Petrochemical Industries Company K.S.C. (PIC) of Kuwait have shared one successful milestone after another, partnering on six industry-leading joint ventures: EQUATE Petrochemical Company, MEGlobal, Equipolymers, EQUATE Marketing Company, The Kuwait Olefins Company (TKOC), and The Kuwait Styrene Company (TKSC). As the largest foreign investor, and the largest private employer of Kuwaiti nationals, through its JVs, in the petrochemicals industry in Kuwait, Dow has consistently promoted economic development and prosperity. Dow and PIC’s joint ventures combine Dow’s strong existing asset base, technology position and market presence. Dow’s partnership with Kuwait’s noted NGO, LoYAC is in line with Dow’s commitment to the communities in which it operates. LoYAC is noted in Kuwait for its inspired, innovative youth education and activities program, such as Dow’s sole partnership of the F1 Schools Challenge, support of LoYAC’s award winning Drama Club and other youth developmental programs in Kuwait and abroad.

About en.v
en.v (a subsidiary of El Boutique Creative Group www.elboutique.com) is an initiative dedicated to social responsibility in the Arab world. en.v’s primary objective is to seek out public sector bodies, private sector and civil society organizations in the region, document their efforts, and create interactivity between them towards developing a more thought-conscious society. Using formats that are appealing to the masses, en.v strives to develop mediums that entities can utilize as platforms for communicating their social efforts and engaging their respective stakeholder communities.

Join en.v online:
www.envearth.com

Join the en.v Facebook Fan Page:

http://www.facebook.com/pages/env/265809271796?ref=ts

Follow us on Twitter:
www.twitter.com/env_initiative

Watch us on YouTube:

http://www.youtube.com/user/envearth?feature=mhum

For more information please contact:
The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email : env@envearth.com
Web: www.envearth.com

Sager Albenali
Dow Pacific Holdings BV
Tel: +965 22 99 7979
Albenali@dow.com

Rosie Muhanna
Weber Shandwick Kuwait
Tel: 965 2232 2998
Email: rosie.muhanna@ws-mena.com

Dow Chemical reaffirmed its support for REUSE – Kuwait’s foremost expo dedicated to promoting eco-friendly, sustainable living – as Title Partner of the REUSE Speakers Forum.  The event was held on the 28th of March, 2011 at the Australian College of Kuwait (ACK) and was also sponsored by Agility.

Bringing together thought leaders, stakeholders and decision makers from Kuwait and across the globe, the forum addressed some of the most pressing sustainability and environmental challenges facing Kuwait today.

The panelists included Dr. Anne Wallin, Director of EH&S and Sustainability for Dow EMEA; Najib Saab, Editor-in-Chief of Al-Bia Wal Tanmia,  Secretary General of the Arab Forum for Environment & Development (AFED) and President of MECTAT; Chad Boettcher, Senior Vice President of Social Innovation, Weber Shandwick; Captain Ali Haider, Vice President of Kuwait Environmental Public Authority (EPA); Dr. Lia Carol Seighart, Senior Environmental Economist, Regional Finance Coordinator MENA Region Sustainable Development, The World Bank; Dr. Sami Al-Yakoob, Chief Executive Officer of Gulf Environmental General Trading and Contracting Company (GETCO); and Tarek Sultan, Chairman and Managing Director of Agility.

During the forum, the panelists touched on the importance of sustainability as it related to the private sector (ie. companies and corporations) as well as the public sector (government and semi-governmental institutions). Among the issues discussed were: gas emissions, renewable energy, agricultural productivity, waste management and water shortage. Mediated by the en.v Initiative’s CEO and Managing Partner, Zahed Sultan, the forum was opened by a keynote speech from Markus Wildi, Vice President of Corporate Development in Kuwait, and President of Dow Middle East.

“The en.v Initiative is increasingly attracting members of the community to pledge their support for environmental preservation and social development, and the REUSE Speakers forum is an ideal platform for industry leaders to discuss issues of environmental responsibility and sustainability,” Commented Mr. Sultan. “Together with Dow, we are aiming to pave the sustainable way forward, and it was exciting to see thought-provoking ideas being raised for this movement.” Concluded Sultan.

Markus Wildi, Vice President of Corporate Development in Kuwait, and President of Dow Middle East, commented: “Our sponsorship and participation in the en.v REUSE Speakers Forum is part of our long term commitment to both the region and sustainability. Raising awareness to help protect the Kuwaiti
environment, and to encourage sustainable practices in the Kuwaiti community are important because this planet and its people are what enable us to address global challenges and we understand that the health of our business is intertwined with the health of the communities we are a part of.”

Zahed Sultan closed the forum by saying, “It has been a privilege to share the stage with panelists of this caliber whom are pioneers within their industries. I hope these discussions have shed light on some of the challenges that we are currently facing in the region.  We aspire for the REUSE Speakers Forum to be a stepping stone for many more discussions that will lead to a change in the way that corporations do business as well as the way that governments regulate them.”

About REUSE
REUSE is an annual exposition that serves as an opportunity for non-profit organizations, companies, professionals and aspiring creative talents to showcase their accomplishments in the fields of social responsibility and sustainability via a range of artistic mediums and interactive activities for the general public.

About en.v
en.v (a subsidiary of El Boutique Creative Group www.elboutique.com) is an initiative dedicated to social responsibility in the Arab world.  en.v’s primary objective is to seek out public sector bodies, private sector and civil society organizations in the region, document their efforts, and create interactivity between them towards developing a more thought-conscious society. Using formats that are appealing to the masses, en.v strives to develop mediums that entities can utilize as platforms for communicating their social efforts and engaging their respective stakeholder communities.

Read the REUSE official blog:
www.projectreuseme.com

Join en.v online:
www.envearth.com

Join the en.v Facebook Fan Page:

http://www.facebook.com/pages/env/265809271796?ref=ts

Follow us on Twitter:
www.twitter.com/env_initiative

Watch us on YouTube:

http://www.youtube.com/user/envearth?feature=mhum

For more information please contact:

The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email : env@envearth.com
Web: www.envearth.com

Rosie Muhanna
Weber Shandwick Kuwait
Tel: 965 2232 2998
Email: rosie.muhanna@ws-mena.com

REUSE 4.0 Awards Ceremony From Left to Right: Zahed Sultan – Managing Partner & CEO – en.v, Usameh Jamali – Advisor to the Chairman (ACK), Wafa Alobaidat – Founder of Sketchbook, Abdulwahab al Ghanim – Managing Partner & GM – en.v

Kuwait City, Kuwait – January 30, 2011 – ‘The en.v Initiative’ (en.v), an organization dedicated to social responsibility in the Arab World, and a subsidiary of El Boutique Creative Group, successfully concluded the REUSE 4.0 Exposition. This year’s four-day event witnessed a significant increase in participation, dignitary and general public attendance and was well received by VIP’s and the general public in the Kuwaiti community.

The exposition which was held under the patronage of Sheikh Jaber Al Muhbarak Al Hamad Al Sabah, First Deputy Prime Minister, Minister of Defense, President of the Environment Supreme Council and also attracted major interest and support from a number of attending VIP’s and officials who believe in fostering creative talents and encouraging sustainable, environmentally responsible practices.

“We arepleased with the results of this year’s edition of REUSE in Kuwait. REUSE 4.0 witnessedunprecedented success that surpassed many of our expectations.” said Zahed Sultan, CEO and Managing Partner, the en.v Initiative. “In comparison (contrast is a negative word)to previous editions, REUSE 4.0 increased exponentially in size, participation, and daily activities. We are humbled by the significant supportreceived this year from VIPs and renowned companies in the public, private, and civic sectors.”

REUSE 4.0 featured a dynamic mix of art galleries, music, film screenings, mixed media installations, electric go-kart test drives, a lounge, trendy eco- fashion products and accessories, prizes and awards. The exposition also recognized and awarded a number of aspiring creative talents such as NurKaoukji, who won a $1,000 prize for her “Best Mixed Media” submission.

Markus Wildi, Vice President of Corporate Development in Kuwait, President, Dow Middle East said: “As a global leader in sustainability, we are proud to have taken part in and supported REUSE 4.0 as the Title Partner. The successful event was in line with our 2015 Sustainability Goals, and also with ourcommitment to encourage sustainable practices and environmental awareness in the Kuwaiti community. We are looking forward to a continued fruitful relationship with en.v to promote sustainability in Kuwait.”

In line with its ongoing efforts to encourage and promote eco-friendly, sustainable living, REUSE 4.0 will host a speakers forum in the spring, where senior leaders from a number of multinational and global entities will come together to discuss issues around environmental responsibility and legislation in the Arab world. The en.v Initiative has also strategized to expand its presence across the Arab region through establishing key public and private partnerships in 2012.

REUSE 4.0 is supported by a Title Partnership from Dow Chemical in the Middle East, a Preferred Partnership from Zain in Kuwait, along with a host of private sector partners such as Agility, MRC, ExxonMobil as well as a number of leading media organizations.

About REUSE
REUSE is an annual exposition that serves as an opportunity for non-profit organizations, companies, professionals and aspiring creative talents to showcase their accomplishments in the fields of social responsibility and sustainability via a range of artistic mediums and interactive activities for the general public.

About en.v
en.v (a subsidiary of El Boutique Creative Group www.elboutique.com) is an initiative dedicated to social responsibility in the Arab world.  en.v’s primary objective is to seek out public sector bodies, private sector and civil society organizations in the region, document their efforts, and create interactivity between them towards developing a more thought-conscious society. Using formats that are appealing to the masses, en.v strives to develop mediums that entities can utilize as platforms for communicating their social efforts and engaging their respective stakeholder communities.

Read the REUSE official blog:
www.projectreuseme.com

Join en.v online:
www.envearth.com

Join the en.v Facebook Fan Page:

http://www.facebook.com/pages/env/265809271796?ref=ts

Follow us on Twitter:
www.twitter.com/env_initiative

Watch us on YouTube:

http://www.youtube.com/user/envearth?feature=mhum

For more information please contact:

The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email : env@envearth.com
Web: www.envearth.com
Rosie Muhanna
Weber Shandwick Kuwait
Tel: 965 2232 2998
Email: rosie.muhanna@ws-mena.com

Kuwait City, Kuwait – 12 January, 2011- ‘The en.v Initiative’ (en.v), a leading organization dedicated to social responsibility in the Arab World, and a subsidiary of El Boutique Creative Group, announced the launch of the REUSE 4.0 Exposition. The three-day exposition will kick started in Kuwait from the 11th to the 13th of January 2011 from 04:00PM to 09:00PM daily at the Australian College of Kuwait (ACK).

REUSE 4.0 was inaugurated with an opening ceremony on 10th January 2011 under the patronage of Sheikh Jaber Al Mubarak Al Hamad Al Sabah, First Deputy Prime Minister, Minister of Defense. The ceremony was followed by a “Private Viewing” night from 6 to 9pm and was attended by key members from the local and regional community.

In its fourth edition, REUSE 4.0, a leading sustainability and recycling platform in Kuwait, where more than 150 participants – from non-profit organizations, companies, professionals and aspiring creative talents – come together to interact and showcase innovative solutions to promote sustainable living. The exposition comprises a total of 10 modules to encourage and promote eco-friendly living.  REUSE 4.0 is constructed on a 5000+ sqm empty parking lot on ACK’s campus – using scrap and waste material.

On a daily basis, REUSE 4.0 will feature a dynamic mix of art galleries, music, film screenings, mixed media installations, go-kart races, a lounge, trendy eco- fashion products and accessories, prizes, surprises & more.

Zahed Sultan, CEO and Managing Partner, The en.v Initiative said: “We are very pleased to launch REUSE 4.0 for the fourth time in Kuwait. This year’s exposition has increased exponentially in size, participation, and daily activities – with significant support from renowned companies in the public and private sector who are keen to continue to raise awareness regarding environmental responsibility and sustainability.”

REUSE 4.0 is supported by a Title Partnership from Dow Chemical in the Middle East, a Preferred Partnership from Zain in Kuwait, along with a host of private sector partners such as: Agility, MRC, ExxonMobil as well as a number of leading media organizations.

About REUSE
REUSE is an annual exposition that serves as an opportunity for non-profit organizations, companies, professionals and aspiring creative talents to showcase their accomplishments in the fields of social responsibility and sustainability via a range of artistic mediums and interactive activities for the general public.

About en.v
en.v (a subsidiary of El Boutique Creative Group www.elboutique.com) is an initiative dedicated to social responsibility in the Arab world.  en.v’s primary objective is to seek out public sector bodies, private sector and civil society organizations in the region, document their efforts, and create interactivity between them towards developing a more thought-conscious society. Using formats that are appealing to the masses, en.v strives to develop mediums that entities can utilize as platforms for communicating their social efforts and engaging their respective stakeholder communities.

Read the REUSE official blog:
www.projectreuseme.com

Join en.v online:
www.envearth.com

Join the en.v Facebook Fan Page:

http://www.facebook.com/pages/env/265809271796?ref=ts

Follow us on Twitter:
www.twitter.com/env_initiative

Watch us on YouTube:

http://www.youtube.com/user/envearth?feature=mhum

For more information please contact:
The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email: env@envearth.com

Rosie Muhanna
Weber Shandwick Kuwait
Mob: +965 6621 6910
Rosie.muhanna@ws-mena.com

This year REUSE 4.0 is being held on January 11 – 13th of 2011 on the premises of the Australian College of Kuwait from 4 to 9pm daily with an expansive participation list to date.  On a daily basis, REUSE 4.0 will feature a dynamic mix of art galleries, music, film screenings, mixed media installations, a lounge, go-kart sprints, trendy eco- fashion & accessories, prizes, surprises & more. We have compiled as detailed a list as we could put together to date. We apologize if certain names were not mentioned – we definitely appreciate everything you have done for us thus far and look forward to showcasing your talents at REUSE 4.0.

Mixed Media
1.      Rabaa Hajri, Ms. Najla Al Jerawi, Reem Al Mulla, Rawya Al Hajri, Shireefah al qadeeri, Dalal Al Ammar, Dana al        nafisi, Fajer Al Hajri, Francis Mugga, Ahmed Al Majed
2.    Sinead Castro
3.    Brett Ford, Nicholas Zighb, Romain Bellier, Parag Nair
4.    Beverley Ross
5.    Malak Elamir
6.    Clarisse Furtado & Nikita Sajia
7.    Ellen Doughty, Geogia Look, Kayliegh Knesley & Joelle Madi
8.    Farah AlHaider and Latifah AlSaad
9.    Roa AlShaheen
10.    Noura Al Ajmi
11.    Dhari Al-Qabandi, Yousef Ali, Abdullah Al-Kandari
12.    Shahad Al Asfour
13.    Waroud A Al-Sabeeh
14.    Jassim M Al-Fadhli, Abdulaziz K Al-Haroon
15.    Mustafa Yagop, Ahmed Hamed, Muhammed Abd Alrahman
16.    Alaa A Basha, Lulwa Al-Sane, Qenwan Al-Marzouq, Shaima Al-Enzi
17.    Altaf Mairza, Sarah Dashti, Sarah Sleeq
18.    Essa H Al-Matar, Nasir A Tifouni, Rakan Al Sabah
19.    Ahmad Al-Ahmad, Abdullah H Ramadhan
20.    Lamia A Al-Salahi, Ghadeer A Al-Mirza
21.    Rawan  Al-Shayji
22.    Fatma B Jawhar, Hessa J Malek,
23.    Fawaz A Al-Yagout
24.    Fatima Y Al-Sughayer, Shorouq M Al-Qabandi,
25.    Farah J Al-Qassar, Dana A Al-Mahdi
26.    Aya Khair
27.    Saleh K. Al-Zamel, Mohammed K Al-Zamel
28.    Somaya H Aman
29.    Aisha N Al-Othman, Sharifah K Shahab, Sara F Al-Sadhan
30.    Najla A Al-Jeraiwi, Reem Al Mulla
31.    Dhari Al-Qabandi, Nasser Al Dhafiri
32.    Aisha Y Al Fayez
33.    Mohammed Al Rahsed, Abdulaziz Al-Sumait
34.    Kawther Al Mesri
35.    Lulua Jassem Al Qasser
36.    Safeyah Al Dabous
37.    Nur Kuokji
38.    Patrick Mahoul
39.    Zahed Sultan
40.    Rami Farook , Dubai – Judge
41.    Wafa Obaidat , Bahrain –Judge
42.    Dalal Al Sayer, Kuwait – Judge

Social Programs
1.    Kuwait Science Fair (Exxon Mobil)
2.    K’s Path
3.    Dow’s Marine Conservation Program
4.    Project Arij (The en.v Initiative)
5.    Kuwait University, School of Engineering, Senior Urban Planning Class
i.    Abdullah Al Wazzan
ii.    Abdulrahman Al Dousari
iii.    Abeer Hussain Al Qattan
iv.    Afnan Hashim Al Sayed Omar
v.    Ahmad Mohammad Al Darwish
vi.    Alin Bablanian
vii.    Awrad Tifooni
viii.    Basel Hossam Salem
ix.    Dalal Basem Al Loughani
x.    Dalal Rajeh Al Dosari
xi.    Esra’ Dashti
xii.    Fatma Hassan Al Alawi
xiii.    Hasan Hajji
xiv.    Mishari Nawaf Al Mutawa
xv.    Noora Al Musallam
xvi.    Nusaiba Al Sarhan
xvii.    Rashed Al Julaibi
xviii.    Samer Mahmoud Mohammad
xix.    Sayed Abbas Al Mohri
xx.    Shahad Nahar Al Mutairi
xxi.    Shaikha Al Sahli
xxii.    Shareefa Al Turkait
xxiii.    Sharifa Al Haddad
xxiv.    Yousef Al Jassar
xxv.    Yousef Al Qaoud
6.    Agility Logistics
7.    Climate Change Project
8.    Zain Telecommunications

Retail Therapy
1.    Climate Change Project
2.    Bianca Simonian
3.    Goji Boutique
4.    The Yard
5.    Tariq Al-Sharif
6.    Teddy B
7.    Pink Moon
8.    Press Design
9.    Baby B Boutique
10.    The FA Gallery & Boutique

Recycled Galleries
1.    Sultan Gallery
2.    The FA Gallery & Boutique
3.    Dar Al Funoon
4.    Tilal Gallery

Jose Gonzalez – Live Performance / The Lounge
1.    Jose Gonzalez
2.    Jesper Lindell
3.    Kristoffer Berg
4.    Johan Ryden
5.    Hassan Hayat

IARTQ8
1.    Ali Sultan
2.    Hamad Saab
3.    Amira Behbehani

Short Films
1.    Hind Al Awadhi
2.    Monira Al Qadiri
3.    Abdullah Awadh
4.    Theyab Al Tamimi

Energy Race
1.    Abdulwahab Al Ghanim
2.    Mohammed Al Bader
3.    Abdulatif AlHamad
4.    Abdulaziz Al-Tararwah
5.    Mohammad Al-Jundub
6.    Christopher Borgford
7.    Husain AlShammari
8.    Joud Kabbara
9.    Naveed Ahmad
10.    Humood Abdullah
11.    Sarah Khuraibet
12.    Jawaher Al Rifaie
13.    Jan Grobbelaar
14.    Daniel Johannes De Bruin
15.    Radhakrishnan Narayanankutty (RK)
16.    Abul R Hasan
17.    Hania Baitie
18.    Sondus Al-Qudah
19.    Mouna Reda

Under the Patronage
1.    Sheikh Jaber Al Mubarak Al Hamad Al Sabah, First Deputy Prime Minister,
Minister of Defense

Partners & Sponsors
1.    Dow Chemical (Title Partner)
2.    Zain (Preferred Partner)
3.    Australian College Kuwait (ACK) (Host Partner)
4.    Agility (Partner)
5.    MRC (Partner)
6.    Exxon Mobil (Sponsor)
7.    El Boutique Creative Group

Media Support
1.    Layalina Magazine
2.    Bazaar Magazine
3.    Ahlan Magazine
4.    The Talk
5.    Student Talk
6.    Men’s Passion

3rd Party Providers
1.    The Baking Tray
2.    NHEC
3.    Aurora Vision
4.    Weber Shandwick MENA
5.    El Khatt Printing Co.
6.    Sultan Security
7.    Media City
8.    Orient Sign
9.    Aleem Parker
10.    Sadeer
11.    Fatemah AlMosawi

Special Thanks
1.    Mohammed Al Bader
2.    Roma Soni
3.    Nada Shammari
4.    Valerie Buchheit
5.    Aseel Yaqoub
6.    Morgan Johansson
7.    Kalle Lundgren
8.    Dr. Sa’ad Al Omari
9.    Dr. Giovanna Potesta
10.    KASA
11.    Dar Al Athar Al Islamiyah

& Many Many More…

To Learn More:
Read the REUSE official blog:
www.projectreuseme.com

Join en.v online:
www.envearth.com

Join the en.v Facebook Fan Page:

http://www.facebook.com/pages/env/265809271796?ref=ts

Follow us on Twitter:
www.twitter.com/env_initiative

Watch us on Youtube:

http://www.youtube.com/user/envearth?feature=mhum

For more information please contact:
The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email : env@envearth.com
Web: www.envearth.com

Kuwait, November 11th, 2010: The en.v Initiative (en.v), an organization dedicated to social responsibility in the Arab world, announces the launch of the REUSE exposition. In its fourth year, REUSE 4.0 will be held on January 11th -13th, 2011 at the Australian College of Kuwait (ACK) from 4pm to 9pm daily.

REUSE 4.0 will serve as an opportunity for non-profit organizations, companies, professionals and aspiring creative talents to showcase their accomplishments in the fields of social responsibility and sustainability via a range of artistic mediums and interactive activities for the general public.
REUSE’s organic growth over the recent years has led The en.v Initiative to position this year’s event as Kuwait’s premier creative exposition for sustainable (eco-friendly) thought.

Supported by a Title Partnership from Dow Chemical EMEA, a host of private sector partners and 150+ international and local participants from diverse disciplines, REUSE 4.0 will serve as an interactive means for dialogue and action amongst the private sector, public sector and civil society.

In accordance with The en.v Initiative’s ethos towards environmental responsibility, REUSE is devised, executed as a “Carbon Neutral” event.  Accordingly, en.v ensures environmental concerns are addressed and documented during every phase of the exposition.  Upon completion of the exposition, en.v conducts an internal carbon footprint audit and offsets all emissions by investing in a “Climate Friendly” project.

About en.v
en.v (a subsidiary of El Boutique Creative Group www.elboutique.com) is an initiative dedicated to social responsibility in the Arab world.  en.v’s primary objective is to seek out public sector bodies, private sector and civil society organizations in the region, document their efforts, and create interactivity between them towards developing a more thought-conscious society. Using formats that are appealing to the masses, en.v strives to develop mediums that entities can utilize as platforms for communicating their social efforts and engaging their respective stakeholder communities.

Read the REUSE official blog:
www.projectreuseme.com

Join en.v online:
www.envearth.com

Join the en.v Facebook Fan Page:

http://www.facebook.com/pages/env/265809271796?ref=ts

Follow us on Twitter:
www.twitter.com/env_initiative

For more information please contact:
The en.v Initiative
Tel: +965 2252- 4614
Fax: +965 2252-4615
Email : env@envearth.com
Web: www.envearth.com

Cover Page en.v Issue 005

The motives behind our reactions to situations and events in our daily lives often go unexamined and unnoticed. They become second nature to us and we forgo any real investigation into their origins or meanings.

In Issue 005: the Ethics and Transparency Edition, en.v explores the ethical motives behind our actions and reactions in business, government, society and culture, including the role that ethics plays in our daily lives and decision-making processes. A special focus is made on the transparency of the electoral process in Beirut as well as the ethical motivations and developments behind the election of Kuwait’s first female members of parliament.

In the end, it is only through the sum of our individual desires for reform that real change can take place. It is up to us to remain steadfast and resilient.

Pick up the latest issue of en.v, Issue 005: Ethics & Transparency, at all major bookstores and newsstands in Kuwait, the UAE, and Lebanon – and now at select boutiques in Kuwait as well.